Danone - Kids Market Research Partner 2012

Groupe Danone is a food-products multinational corporation essentially based out of Paris, France. Founded in 1919 by Isaac Carasso, Danone has reached its present structure through a series of strategic re-orientations.

Present in around 60 countries all over the world, today, Danone ranks 1^st in the world in fresh dairy products, 2^nd in terms of bottled water (by volume) and baby food and 1^st in Europe for medical nutrition.

Danone’s principal brands for different segments include:

Dairy Products

Densia

Danonino

Danette

Bottled waters

Evian

Volvic

Baby Nutrition

 Gallia

Milupa

Medical Nutrition

Neocate

Fortimel

After facing initial turbulence in the Indian market, Danone in India is looking to adapt its product lines to the tastes and needs of the Indian consumer. Danone in India has achieved popularity through Danette and recently launched brand Fundooz. Probiotic drink Yakult (Yakult Danone India Pvt. Ltd.) is a joint venture between Yakult Honsha, Japan and Groupe Danone of France. The JV was formed in 2005 to manufacture and sell probiotic products in the Indian market.

Here are some interesting Danone commercials

Danone Nations Cup:

Recognised by FIFA, the Danone Nations Cup is the world’s largest international soccer tournament for children aged 10 to 12, drawing over 2.5 million participants from over 40 countries every year. This year, Danone nations cup South Africa has supported 3 000 schools and 30 000 players. 

The Danone Website has a kid’s corner wherein it provides information about yoghurt, its origins and also hosts a quiz about yoghurt.

With its efforts to target the children in India as its customers, Danone is the Child MR partner for Illumina 2012.

Welcoming Danone on board, we hope for a successful Expressions 2012.

Illumina is here

Illuminati