Castrol
in India dates back to 1910 when certain automotive lubricants from C.C.Wakefield
& company made an entry in the Indian market. In 1919, C.C.Wakefield &
company set up its first overseas branch office in India and commenced
operations as a trading unit.
Castrol India is headquartered in Mumbai, Maharashtra and Mr.
Naveen Kshatriya is the Chairman & Managing Director of the company.
Today, Castrol India limited is the second largest player in the Indian
lubricant industry and is the market leader in the retail automotive lubricant
segment. It owns around 22% market share in the overall Indian lubricant market.
Key product range can be classified as –
- Industrial - Castrol metalworking fluids, cleaners, corrosion preventives and lubricants.
- Oils - Cylinder oils-crosshead, crancase oils-crosshead, truck piston engine oils, hydraulic oils, gear oils, compressor oils, turbine oils, refrigeration oils, emulsifiable oils, multi-grades, heat transfer oils, greases, and fishing
Castrol Logo has evolved over time which can be seen by the
following timeline –
LOGO IN 1917
LOGO IN 1929
LOGO IN 1946
LOGO IN 1958
LOGO IN 1968
LOGO IN 1999
CURRENT LOGO
DEVELOPED IN 2001
In India, Castrol is a huge brand largely on the basis of its
awesome advertisements mostly involving cricket stars like Sachin Tendulkar,
Rahul Dravid and movie superstars like John Abraham. Some of the popular videos
are as follows –
Castrol has dedicated websites for cricket and
biking. The cricket website is replete with all stats on
players and teams along with current series. There is a concept called Castrol
Index which objectively analyses and ranks player and team performances
adopting a comprehensive approach towards the game. The following videos are good
to explain the advantage of Castrol Index –
The website also boasts of experts like Harsha Bhogle and Brett
Lee. And then there are the much awaited Castrol Awards for the best talents in
Indian Cricket. None other than M.S.Dhoni was the recipient of Castrol Indian
Cricketer of the Year Award. The other awardees can be found on this website.
With gas and oil prices going through the roof and supplies of the
non-renewable resource getting lower every day, motorcycles should continue to
grow in demand. Today most people ride motorcycles in North America for fun or
as a hobby, but it is not so in other parts of the world. Even in countries
like the UK, people are riding them due to the savings in gas, oil and insurance
over other vehicles and even riding them the year round.
Will that happen here as well? Yes, and probably sooner rather
than later.
So there is a greater need for motorcycles than ever before, but
what will they evolve into? Time will tell - and Castrol will always be a part
of bikes that will look forward to the refinement and superior quality that is
inherent to Castrol.
If you are a biker, traveler, photographer or just about any
person who loves adventure then you should see this website.
We welcome Castrol on board for the market research. Hope we have a great time.
Eyes Shining
Illuminati
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