As the blog activity has picked up a few eyes have started rolling and a few eager souls started pestering me to include their views/suggestions/opinions/messages on the Blog. 2 Crackle and 3 Dairy Milk later i decided to let the person send in the message.
Being loyal to the gifts i have taken, this post is about the Market Research done last year on Children. It was a fun filled yet disguised research and had been formulated for Cadbury. Rather than going into the details of the MR it would be better to let the enthusiastic soul express the much awaited views.
Please bear with me and read through a rather jumpy and over-excited description of the MR by a participant -
"When I went to bed on 23rd October 2011, I was so tired that I could hardly move my fingers, but still I was smiling thinking of what a crazy day it was. That day I discovered and “learnt” quite a few things, I got to know that the today’s kids are smarter and naughtier that I even anticipated. And this was just a part of it - the fanatical day began with the frantic search of someone who will be willing to dress up and act as a bear! We were conducting a disguised market research for Cadbury and the theme was magical jungle. The extraordinary thing about the jungle was that the kids would start coming in an hour and there were no animals. In that one hour I clearly called, convinced, pleaded and begged more than I have done in my entire life. Fortunately managed few sporting and helping volunteers (they couldn't even anticipate what the day had in store for them).
As our Baloo Bagheera and SherKhan were utterly submerged in their respective characters the kids started to pour in. Believe me the kids that came were even more energetic than the animals. The questions they asked were surprising -One nine year old asked me how many boyfriends I had, another group of ten year old were discussing each other’s love life and what they want to wear for the next event or function. Parents were more than happy to leave their kids with us and manage some moments of togetherness and “peace”.
What started as a bizarre and exciting day continued to be equally bizarre with kids throwing tantrums, running away with chocolates, parents asking irrelevant questions and the jungle animals getting fatigued. But in the midst of all the madness we managed so much of laughter and extraordinary moments that it has been etched our minds. Some of the children were so cute that I didn't want them to go; I was chatting with them and felt like a kid again. Looking forward to the sequel this year!"
It was a rather unique and colorful MR which left all the curious souls wondering if the team was actually doing some research or was just there to savor on chocolates.
At the risk of losing the Admin-ship of this blog i end the post with a few colorful pictures.
Smiling from ear to ear
Illuminati
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