Today the Senior Illumina team met up and the Secretary (who sports a visible paunch btw) has made it loud and clear that its time we shift our attention to the main event and the execution.
As i pen down my thoughts i cant help but think that just 20 days are left for Rural Illumina - the first market research to be conducted at the Pataudi village.
Before i start introducing you with the MRs that are lined up for this year it will be appropriate to do some chest thumping. As such i outsourced the glamorous writing part to a HR team member who have core competency in using jargons and enamoring every event with their charm and intellect.
"The festival of lights is just around the corner, with a little over a month to go and with each passing day the entire market- from the corporate giants to your local mithaiwala- is gearing up to make the most of it. So as has been the tradition for the past 16 years, Illumina is back again to bring the mountain to Mahomet (the market to the consumer) and observe the camaraderie between the two.
As kids, we have heard the tale of the king who went about in disguise to see what and how his subjects felt. Illumina gives the organisations that rule or aspire to rule the market, an opportunity to go in disguise and understand the needs or reactions of their subjects.
So how is this different from other such projects you may ask...
The difference is... we toil with a twist! We bring jack, his play and his work under the canopy of our Diwali mela which grows and glows further every year.
With this small insight into Illumina.... we wish to kick-start the festive season where we look to post about our partners, our work and the markets... while keeping you updated and entertained with the happenings of the event."
In a nut shell - We are going to storm the town. Brace yourselves.
Keep watching this space for more because i am sure you would not like to miss out on any detail.
Now excited
Illuminati
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